Imagine you could own a company that sells an inferior and much more expensive product than all of your competition and still be a billionare. “Thats impossible!”, you say. “That just isnt how this crazy world works.” You’re right. It’s not, unless your Digidesign.
The model for the protools/digidesign world is simple…
1. Make a software platform that can only operate in the presesnce your hardware
2. Make this hardware much crappier than just about anyone else and sell it for a much higher price.
3. Make this software completely void of anything your comptitors have in thier software..(ex. MP3 encoding, OMF exporting, free software instruments, user friendly MIDI interface…I could go on)
Also write “Professional Standard” in all your advertisements.
Oh and also draft up a contrat with Guitar Center making you shit the only shit available.
The bottom line is that Digidesign are either MIT graduate geniuses or kings among us lower caste serfs that have no idea how to play the game that is capitalism. Maybe they deserve what they’ve gotten. They have figured out how to cheat the laws of economics. The are the top seller in a very compitative field and the only thing that pulls them out of thier overwhelming mediocrity is the fact that they are…”THE PROFESSIONAL STANDARD”
“that last bit is to be said either in a wrestler announcer voice or a Don LaFontaine voice you pick
Theories on what digidesign spends thier money on besides R+D
1. wrecking the brand name focusrite
2. building thier Compact Disk collection…(“scoffs and high fives bros on a sick burn”)
3. fucking chicks
4. getting fucked up dude
I hope you got all that, I had to blow off a little steam after I spent 6 hours today trying to install software I purchased (guess what software that is).
Take er easy interweb
